The New York City Department of Health and Mental Hygiene this week launched the latest wave of its “Pouring on the Pounds” campaign. For two years and counting, the campaign continues to expose the shocking amounts of sugar in the most popular sweet drinks and the devastating health consequences associated with all the extra calories in soda, sweetened teas, sports drinks and more. The previous subway posters showed sugar-laden beverages turning into fat right before New Yorkers’ eyes, and YouTube videos featuring a man drinking fat and eating sugar went viral, putting the campaign on the map in New York City and beyond.
Sugary drinks are a major contributor to the obesity crisis in America. As before, the campaign aims to educate New Yorkers about the truth lurking in their favorite thirst quenchers. Ultimately the Health Department hopes New Yorkers will drink less of the liquid candy and choose healthier alternatives like water, seltzer, fat-free milk and unsweetened teas.
The new ads provide further proof that sodas and other sugary drinks are not as harmless as they may seem. New subway posters (on the right) show the long distances New Yorkers need to walk to burn off the calories from popular sugary drinks. For example, you would have to walk from Union Square to Brooklyn -- 3 miles! -- to burn off the calories from one 20oz soda. A new YouTube video features the man who drank fat and ate sugar, and this time he’s walking off a soda from 14th Street all the way across the Brooklyn Bridge. A commercial, airing on broadcast and cable TV, takes a more hard-hitting tack with images of suffering that can result from excess calorie intake including obesity, type 2 diabetes and heart disease. The commercial can also be viewed on YouTube . The print ads, video and commercial all ask: “Are You Pouring on the Pounds?”
Also, see the infographic at the top of the series of images on the right for more information and healthy alternatives. All of the images are downloadable and easily embeddable.